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Jollibee History

Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player.   1975   Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao . This is later to become the 1st Jollibee Outlet.   1978   Bakery is established in Cubao .   Jollibee posts 1st year sales of P2 million   Jollibee incorporates as a 100% Filipino-owned company, with seven Jollibee fast- food restaurants within Metro Manila as initial network and the Yumburger as flagship product.   1979   Spaghetti Special ...